TECI has been founded with the following objectives:

Policy Advocacy: Work collaboratively with the government and other stakeholders to help shape policy that promotes fair and fast growth for the sector.

Self-Governance Norms: Help devise protocols that allow the sector to serve all stakeholders – society, buyers, sellers, other users, partners, and the government in a just and equitable way.

Industry Best Practices: Define and encourage the use of industry best practices relating to users (buyers and sellers) in terms of data privacy, communication protocols, returns, refunds, payment processes, resolution of disputes and other relevant issues.

Research: Conduct and commission research with regard to issues concerning the e-commerce sector.

Platform for discussion and debate: Provide a neutral and objective platform to discuss e-commerce industry issues.

Articulate voice of Industry: Provide thought leadership for the e-commerce sector and articulate the voice of the sector in the media, at industry events and in industry consultations with the government.

Collaboration: With trade bodies in India and outside to further the objectives of the association.