The E-Commerce Council of India (TECI) is an industry association of e-commerce marketplaces and digital-first brands in India. TECI is a not-for-profit, membership-driven professional organization.

TECI members, between themselves, account for more than 7.5 Lakh online sellers and service providers. Every month, more than 100 million users interact with the online businesses operated by members of TECI. More than 30 global and domestic institutional investors have invested more than USD 2.25 Billion in the enterprises founded by TECI members.

Our Mission

TECI’s mission is to help organize and support e-commerce industry initiatives, which will lead to inclusive and broad-based growth of the e-commerce ecosystem in India.

TECI seeks to work collaboratively with private and public stakeholders with the aim to help develop a robust digital commerce sector that is aligned with India’s economic, social and strategic interests.

Executive Committee: the affairs of TECI are directed by an Executive Committee, which comprises the President, (up to) three Vice Presidents, the Secretary and the Treasurer.

TECI members belong to the following sectors:

E-commerce marketplace is an online technology platform, which connects buyers and sellers. The marketplace provides a platform for independent sellers and service providers to list their products and services and for buyers to evaluate and purchase the same. The transactions are processed by the marketplace, which may also assist in the logistics and collection and remittance of payments.

Social Commerce is the use of social networks in the context of e-commerce transactions. Social commerce enables shoppers to get advice from trusted individuals, find goods and services and then purchase them. The social networks of the buyers are integrated into the e-commerce platform allowing customers to seek inputs from their social circle as they discover, research, compare and choose as part of their discovery and purchase journey.

Digital-first Brands are brands, which prioritize branding and sales through online channels over traditional channels. Typically, products from digital-first brands will begin their journey through online platforms, where they get a chance to interact with the consumers directly, rather than through distribution-retailer layers of traditional retail. Later in their journey, some of these brands may choose to make their product available also in physical retail channels.